The Little Red Box that Started a Revolution

In 1993, out of necessity, I designed and built an interface box to solve a problem I was having in the studio. I wanted to feed a guitar amplifier with a pre-recorded guitar track from a 2” Studer tape recorder. The problem was the output of the tape recorder was not compatible with the input of the guitar amplifier. I made some phone calls to audio dealers looking for an interface to handle the conversion and discovered none existed. After a few days of experimenting with off-the-shelf transformers and a simple circuit design, the first Reamp was born. With pressure from fellow engineers who wanted their own Reamp, I decided to get into the manufacturing of Reamps.

For seventeen years, over 3000 Reamps were sold by me in the United States and overseas. A huge user list of famous engineers, producers, and musicians adds integrity to the Reamp® brand name. The demand-driven mostly by word of mouth continued to grow, with 2010 being its biggest and last sales year. The Reamp® trademark has become synonymous with the process of re-amplifying and is used frequently when describing the process itself.

Oakland, CA – January 1, 2011 – Recording engineer John Cuniberti announced today that he had signed an agreement to sell his Reamp patent, trademark, and all business assets to Radial Engineering Ltd, a leading manufacturer of products used by audio professionals and musicians around the world. Financial terms were not disclosed.

As part of the agreement, Radial will market a Reamp similar in design to the V2 called the JCR reamper.

“When I built my first Reamp in 1994, I insisted on using the very best components available”, said John Cuniberti, owner of the Reamp. “This ‘no compromise in quality’ commitment continued for seventeen years with only a few modifications along the way. Unfortunately, however, the rising cost of manufacturing in the US forced me to decide whether to lower the build quality of the Reamp or find a company that could both maintain the quality and at the same time expand its customer base. Because I already had an ongoing patent agreement with Peter Janis, president of Radial, I felt comfortable approaching him with the sale idea. I can’t think of a better company to continue the Reamp brand. It fills out their line of other reamping devices, making Radial the go-to store for reamping.”